Building Financial Confidence Through Real Learning

We started Flowerex Petal because too many people felt lost when it came to investing. Our approach focuses on practical skills you can actually use, not complex theories that sound impressive but don't help in real life.

How We Got Started

Back in 2021, I was working with small business owners who kept asking the same questions about investing their profits. They'd tried reading books and watching videos, but everything felt either too basic or way too complicated.

That's when we realized there was a gap. People needed something in between — practical education that acknowledged they're smart but new to this world. So we built our programs around real scenarios and actual decision-making processes.

What makes us different? We don't promise quick wins or guaranteed returns. Instead, we focus on helping you understand how to think about money and investments in ways that make sense for your situation.

Financial planning workspace with documents and calculator

Our Mission

We teach investment fundamentals through hands-on learning experiences. Our students work with real market examples and develop practical skills they can apply immediately. No fluff, no unrealistic expectations — just solid financial education.

Our Approach

Every lesson connects to real-world situations you'll actually encounter. We believe learning happens best when you can see exactly how concepts apply to your financial goals and circumstances.

Investment research materials and market analysis charts

What We Actually Teach

Portfolio Basics

Understanding how different investments work together and why diversification matters in practical terms.

Risk Assessment

Learning to evaluate investments based on your timeline, goals, and comfort level with uncertainty.

Market Research

Developing skills to analyze companies and market trends using accessible tools and resources.

Decision Making

Building frameworks for making investment choices that align with your personal financial situation.

Financial education materials and learning resources

Bjorn Eriksen

Founder & Lead Educator

Meet Our Lead Educator

Bjorn spent over a decade helping Canadian businesses manage their finances before starting Flowerex Petal. He noticed that most investment education either talked down to people or overwhelmed them with complexity.

His teaching style focuses on breaking down real investment decisions into understandable steps. Students often say they appreciate how he explains the "why" behind different strategies without making them feel like they should have known it already.

Our next comprehensive program launches in fall 2025, with early enrollment beginning in summer. If you're curious about our teaching approach, we'd be happy to discuss how our methods might work for your learning style.

Get Program Information